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SoHo A dream come true for shopaholics, foodies, and art lovers alike, SoHo is a versatile downtown neighborhood offering an unending variety of shops, galleries, and restaurants. New York United States 40.7226602 -73.999089
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SoHo - Outdoor Activity | Shopping Area in New York.
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Party Earth Review A dream come true for shopaholics, foodies, and art lovers alike, SoHo is a versatile downtown neighborhood offering an unending variety of shops, galleries, and restaurants. On weekend afternoons, the area is usually... ... read full review

  • Neighborhood:

  • Address:

    Between Houston Street and Canal Street, and Broadway and Sixth Avenue
    New York, NY 10012

    Get Directions

  • Subway:

    A, C, E, 6: Spring Street; B, D, F, M: Broadway-Lafayette; N, R, W: Prince Street; 1, 2: Houston Street or Canal Street

  • Links:

  • Hours:

    Vary by venue

  • Recommended as:

    • Day Spot
    • Night Spot

Party Earth SoHo Review

The Scene

A dream come true for shopaholics, foodies, and art lovers alike, SoHo is a versatile downtown neighborhood offering an unending variety of shops, galleries, and restaurants.

A dream come true for shopaholics, foodies, and art lovers alike, SoHo is a versatile downtown neighborhood offering an unending variety of shops, galleries, and restaurants.

On weekend afternoons, the area is usually swarming with young creative professionals and tourists who flood mainstream stores like Zara, Bloomingdale's, and J. Crew, as knowledgeable locals head for hidden gems like Asian superstore Pearl River Market to buy silk mandarin dresses, rice cookers, and tea.

Models, affluent bohemians, elegant career women, and wealthy young mothers stalk the floors at high-end boutiques like Prada, Anna Sui, and Dolce & Gabbana, while budget-minded groups of NYU students and trendy city girls raid the racks at Topshop for more affordable funky duds.

Those in need of refreshment can stop at any number of cafés, or wait for a Van Leeuwen artisan ice cream truck to roll by. Art lovers will have plenty of galleries and museums to peruse by day and wine-and-cheese openings to visit by night.

Once the shops close and customers stagger home with their purchases, fashionable couples, socialites, and corporate types descend on the neighborhood’s upscale restaurant scene to dine at culinary treasures like L’Ecole – the restaurant of the French Culinary Institute – and Mercer Kitchen, a Jean-Georges Vongerichten joint located in the luxurious Mercer Hotel.

Although SoHo may seem quiet late at night, the area boasts hundreds of hotspots, from the dungeon-like subMercer to the chic rooftop at the James Hotel, giving daytime shoppers the perfect excuse to buy that expensive designer look.

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Tip from Adriana:

SoHo is the perfect place to mix two of life’s greatest pleasures – shopping and brunch! Be sure to make reservations, though, since brunch hotspots like Hundred Acres (38 MacDougal Street) and The Cupping Room (359 West Broadway) get a bit crowded on the weekends.

  • Crowd

    Locals, shoppers, and visitors of all types and ages.

  • Entertainment / Music

    Hundreds of clothing stores, upscale furniture shops, and art galleries, as well as museums including the New York City Fire Museum (278 Spring Street) and the New Museum of Contemporary Art (235 Bowery).

  • Food / Miscellaneous

    Several cafés on Broadway. Upscale restaurants include Cipriani’s (376 West Broadway) and Balthazar (80 Spring Street), while trendier scenes can be found at Bar89 (89 Mercer Street) and at the lavish taqueria La Esquina (106 Kenmare Street), whose downstairs brasserie serves a more exclusive crowd.

    Low-key options include Lombardi’s (32 Spring Street), a beloved neighborhood pizzeria. Baked by Melissa (529 Broadway) is a boutique cupcake shop offering unique creations and flavors.

  • Prices

    Prices vary by store/restaurant/bar.

  • What to Wear / Dress Code

    Anything goes.

  • Hot Nights / When to Go

    Any pleasant afternoon, though weekdays are less crowded than weekends.

  • Close By

    A little bit east of Broadway is Café Gitane (242 Mott Street), a small French-Moroccan eatery with a unique menu of salads, sandwiches, and specials.

SoHo User Reviews

Average rating:
NY SoHo: Coolest place on Earth
Matias C. Aug 12, 2013
Culture, art, shopping, food and the most trendy and beautiful people are here, in the New York SoHo. Along with 1st Arrondisement in Paris, this is the most relevant neighborhood for those looking for the last news in fashion and vanguardism. An unique place where you feel like you're in the center of the world, exactly in the place you wanna be. It goes without saying that if you love shopping this place is a must, but if not, you should visit it too. It offers a lot more than just trendy clothes: just by walking it's streets you can feel and breathe the art, the unique style and tendencies that are born here and spread through the whole world.
Soho has everything
Joseph T. Jun 20, 2013
SoHo's biggest attraction is shopping and it definitely attracts a lot of people. It really is one of the best spots in New York. It has food and shopping. also around there is the bars that are not too far for a happy hour.
SoHo is perfection!
Melissa M. Apr 10, 2013
Tourist or not, you haven't experience culture and the greatness of NYC until you have been to SoHo. Time Square is great and everything, but the best part of NYC is SoHo. The culture, the art, shopping and food. What more can you ask for? My roommate and I would have stayed there forever if we could. Just walk around, you are surrounded by the trifecta of neighborhoods: Greenwich Village, Lower East Side and you are in SoHo. This is where the true Manhattan lies and if you don't believe me just ask a local New Yorker. Oh hey you just did!
Get lost while finding NYC
Paola E. Mar 27, 2013
It looks familiar since you get there, common buildings, fire stairs and exposed bricks on the walls. Put your eyes up and you will see what many Hollywood pieces have shown the world about NYC (e.g. Friends, The Mask), lower your sight and you will get the flavor... Small restaurants, cozy cafes, surprising shops and the not so crowded New York lies upon you. Get to feel the Big Apple beyond Manhattan, Times Square or even Chinatown.
Trendy, chic shopping heaven
Julia R. Mar 17, 2013
Trendy and chic (though very crowded on weekends), walk down cobble-stoned paths and soak in the beautiful architecture and classy ambiance while shopping in SoHo. There are excellent restaurants, bookstores, and unique one-of-a-kind boutiques and coffee places unique to this area. There are plenty of things to do and see, and the environment is much younger and fresher than Midtown. You can spend a lot of money here, or just enjoy window-shopping and gorging on yummy street food, as there is a ton of variety on Broadway. From seeing a new movie at the historic Angelika Film Center to checking out the local museums, graffiti art and thrift stores, you can always find something to do here. Avoid going shopping at the large and popular stores like Topshop and Forever 21 on weekend nights, as it does get VERY busy and can be stressful to walk the streets at this hour, let alone get a cap. Come during the weekday or in the morning for the best experience, and let yourself have fun window-shopping in all of the cool little stores you'll find. This is definitely one of my favorite places to be in the city, and it's right near Washington Square Park and the East and West Villages if you get bored, which I doubt you will.
Shop till you DROP
Dionne P. Mar 12, 2013
Theres a lot to see if you just wander around, get lost in the streets and you will come across lots of graffiti art work and music posters directing you to events if you like. The shops are further along if you follow. Prince/Spring street. There are lots of designer shops and its quieter than 5th Avenue. You can walk from Soho to Greenwich village easily, its quite a nice walk and only takes about half an hour walking slowly so if you have time you might like to do that. There is also a fantastic rice pudding shop called 'Rice to Riches' I would recommend it!!!
SoHo: Full Bags AND Tummies
Erica E. Mar 3, 2013
Soho is one of my favorite places to go when spending time in New York City. Its unique shopping, beautiful art galleries, and various restaurants make Soho the quirky, trendy, and generally fun place that it is. Because of my interest in fashion, I frequently take the forty minute Long Island Railroad ride in order to spend a day in SoHo searching for the latest and greatest styles and trends. Stores such as Brandy-Melville, Topshop/Topman, Necessary Clothing, Scoop, Big Drop NYC, LF, and Free People are among my favorite stores for clothing/accessories. Aside from the small, cute, and unique boutique stores, shoppers can frequent department stores such as Bloomingdale’s and Barney’s for a safe bet on quality purchases. The fun doesn't stop after a day of shopping. The endless number of chic restaurants ensures that belly's are filled after a long day of browsing and buying. One of my favorite hotspots to go to is Bar 89. The popular restaurant serves for a great lunch or dinner hangout. Its amazing appetizers (my personal favorites are teriyaki wings and nachos), salads (Cobb and Greek are to die for), and entrees (ranging from burgers to various chicken dishes) are absolutely delicious! Every time I make the trip to the Big Apple I always end my day at 529 Broadway (Spring between Broadway & Mercer). Here lies the famous Baked by Melissa cupcake stand. The cupcakes are unfathomably tasty, but be careful because they're addicting! The sweets also make a great gift, and for the biggest fans, the shop provides bulk ordering for events or just your own personal stock!
Drowning in Crowds
Anna G. Feb 20, 2013
Clearly SoHo is a hotspot for shopping, food, galleries, and cute architecture. Having worked in the area and lived in NYC since 2005, I can honestly say that I'd probably do just about anything to avoid going there. The crowds are practivcally as bad as Rockefeller Center or Times Square, except SoHo streets are significantly smaller than the wide-open promenades of uptown. So, unless you have a high tolerance for being sardine'd by massive crowds, do yourself a favor and hit SoHo up on an off-day (when it's cold, when most residents are summering elsewhere, etc) to get the most out of a journey there. You'll be much more relaxed and much less sweaty as a result.
The new "hip" place to go in NYC
Sabrina K. Feb 18, 2013
I had an internship last summer in SoHo and I can say that it is my favorite place to go to.. There is so much to do and the atmosphere is great! I would recommend going to Little Italy and China town as tourist but you should explore further to not fall too much in "tourist traps." For example, you can grab wonderful fresh sushi for $3- $5 in a Chinese grocery store. You can go shopping on Broadway if you want, you can find great Cafe's and there is a park nearby... Definitely go explore!
A Little Get Away in the Big Apple
Allie H. Jan 31, 2013
SoHo has got to be one of my favorite destinations in the Big Apple. If you are looking for a casual day full of good food, art galleries, and shopping galore then this is the right place for you. It ranges in shops from Louis Viton and Prada to stores like Top Shop and Zara, to even the typical table side jewelry and knock off handbag stations on the sidewalk. It is the perfect shopping place for those that want to splurge or save while buying quality items. The seen is casual, any attire goes in this city but I highly recommend wearing cute day clothes with some comfortable shoes, you could be spending hours at this place. Likewise when you need a break or something to munch on, SoHo has a variety of little restaurants, bakeries, and markets all along the streets to satisfy whatever you’ve been craving. If you’re planning on staying past the sunset this little shopping place turns into quite the night life. Full of clubs and bars, people love to show off their new purchases. Whether with a bunch of the girls, the boyfriend, or with the whole family, this is the perfect place to come, relax, and enjoy the fabulous culture that SoHo, New York has to offer.
Alexis P. Jan 30, 2013
Soho is my favorite place to go in New York City; it never disappoints. From the upscale shopping and art galleries, to the amazing restaurants, there always something to do. If you are not looking to spend a lot of money in the cute boutiques, then you can always go down to Canal St. and buy fun jewelry and handbags from the vendors on the street. And if non of that appeals to you, you can always walk around and people-watch, which is always entertaining. Soho is great for all ages. There are a plethora of bars and night clubs if you are looking for some fun at night. The best part about Soho is that it is more laid back than areas like Times Square and Broadway. Its not as hectic as other areas in the City and the buildings are beautiful. It not as overwhelming and you still get the New York City feel that everyone wants. The area feels very comfortable to walk around, even at night. Most people feel safer in this part of NYC.
Plenty of eye-candy
Angela L. Jan 11, 2013
SoHo is a great place to nose around even if you don't intend on taking your wallet out of your pocket. There so many quirky little shops, as well as the larger stores, and everything is great to look at. I think it's particularly nice that the streets are narrow, partly because it's so crowded most of the time, but also because it really has the old movie-classic New York feel to it. A lot of stores come here to start their unique pop-up shops as well: over the winter of 2012, the Chicago toy store The Land of Nod brought their unique and adorable stuffed animals and reminiscent childhood toys to SoHo, for example. I simply could not resist getting a pair of spy glasses! That's just one of the many things you can find tucked away here!
Love popping into all of the fun little shops!
sarah j. Dec 28, 2012
I adore Soho! The shopping is amazing! Whether actually purchasing, window shopping, or popping in and out of the little shops. Each street is cuter than the next. Whatever your desire, Soho has it. From consignment stores to tattoo shops, designer stores, furniture, hair salons or sitting in/out of a cafe enjoying coffee or having brunch is my favorite! Spring or summer is my favorite time to enjoy shopping at a slow pace and enjoy the gorgeous scenery!
amazing shopping
Elyse H. Dec 11, 2012
I absolutely loooooooove Soho. The shopping here is incredible, and all the streets are so cute! The big popular stores are of course nice to visit, but the boutiques are amazing. Just going from store to store here is an amazing day out. There are also a ton of cute petite cafes where it’s possible to grab a cup of coffee or tea after a long and successful shopping trip!! Soho is the perfect place to do some serious damage to your Amex!! But be careful too because a visit here can and will do some serious damage to your Amex!!
shopper heaven
Tara R. Dec 7, 2012
First things first, Houston is pronounced how-ston, not like the Texan city, and New Yorkers will spot you immediately. I had to learn the hard way. Now, onto Soho. This is one of the only shopping destinations that isn’t overwhelmed by commercial giants like Zara and Topshop. Those stores are there, but it’s the boutiques that make Soho unique. It’s not only a pretty part of town, but there are some real gems to stumble into and out of that I never learned the names of, but just knew where to go. You can find your own “undiscovered” spot in Soho no matter what your fashion type. Spending a whole day shopping can be a bit of a headache, but Soho makes it an adventure.
Risa C. Dec 4, 2012
I love Soho and it was the first place I would go to when my mom first started letting me go into the city by myself when I was 13. It's a versatile shoppers mecca with numerous designer boutiques as well as moderately priced and inexpensive shops for every budget. One of my favorite shopping routes is getting off the yellow line on Prince street and just walking down Broadway. There are also a lot of really cute restaurants good for both dinner and brunches and makes for great people watching. If you like off beat things there are also a lot of craft artist/street vendors selling one of a kind jewelry and art. Definitely a first suggestion for any of my visiting friends looking to get some shopping done!
The best.
Sydnie S. Dec 2, 2012
My FAVORITE area in New York. It's a fun, beautiful, clean neighborhood that always has something new going on. You definitely need to reserve your entire day to explore SoHo. There are so many restaurants and shops on every corner. It's very hard to walk through this neighborhood and not buy anything, so make sure to bring a lot of money. There are some upscale stores but there are also some small, funky shops with fun surprises inside. This area is definitely unique. I find it very easy to travel around SoHo and I have always felt comfortable walking around at night.
Shopping and eating and drinking!
Jody P. Dec 1, 2012
Soho is a really great neighborhood to explore. I'd say give yourself a half day at the very least, but you might get hooked and bag other plans so you can keep exploring Soho. There is just so much stuff in this neighborhood. Almost every restaurant you walk into is delicious. There are tons of upscale and funky shops and a few cute bars and coffee shops to hang out in. As you wander, you will come across tons of art galleries and fun furniture stores that are always fun to check out. Lots of unique and interesting things to look at and (maybe) purchase. All I can say about Soho is you have to see it for yourself.
Love SoHo
Rachel S. Dec 1, 2012
Soho is one of my favorite places to go in New York City. I love walking around this area the most! It is great because it isnt as flashy as a lot of the other areas with nice stores but they are hidden everywhere. It is also fun to walk around here because you will find hidden gems around every corner. The vibe is more hipster and not as flashy new york city. They have a lot of smaller places where you can hang out and enjoy a nice meal or coffee or tea with some friends. I feel very safe in this part of New York.
Tenaya E. Nov 28, 2012
Absolutely love SoHo. The shopping here is my definition of an ideal shopping experience! Lots of high end stores, and the atmosphere is nice enough so even just window shopping is fun. A great part of town, I feel very safe when I'm walking around and there are always lots of people. There are also a lot of great coffee shops and cutesy places to sit down; I wish more of New York was like Soho!
New York's Finest Neighborhoods
Shamika N. Nov 28, 2012
SoHo is an incredible tourist spot within the great city of New York. It has cobblestone roads and brick buildings that fill the atmosphere with authenticity. It's aroma leaves a distinct feel and always attracts diversity. You will see small boutiques on every road you come across. High-end stores and brand names fill the streets as well. The architecture in this fabulous get-a-way neighborhood is overwhelming. It is almost as if you are in a foreign country, such as London or Barcelona. It is a fantastic place to find small coffee shops and unique fashionable items. SoHo is an expensive neighborhood that brings a whole new level of class. If you love to take strolls and calm yet at the same time mild-paced atmosphere SoHo is the exact place you should find yourself in.
Not bad!
Chris K. Nov 26, 2012
As far as shopping districts go, Soho is actually pretty fun. Far less douchey than Tribecca, less obnoxious than Fifth Avenue, and less everything than Times Square, this downtown commercial district provides both big-name brands and small specialty shop items, and is usually populated by the city's more eccentric denizens who enjoy being surrounded by the classic architecture and strange foreign goods that line the streets. Highlights include Yellow Rat Bastard and Uniqlo for shopping, Little Italy and Lafayette Street for eating, and Canal Street for mind-boggling insanity. If you're not averse to some crazy crowds and nonstop shopping, a walk through Soho will prove fruitful and enjoyable on a spring afternoon.
Soho FoSho
Jaclyn W. Nov 16, 2012
How can you not like Soho? Cobblestone streets, coffee places galore and you can literally shop until you drop. With the exception of Nordstrom, I'm pretty sure almost any shop you're looking for is down here. Yes, of course there are people everywhere and the streets are crowded as if it was Christmas everyday, but it's totally worth it. If you want to experience it with less volume, go late at night during the week. Shop until your heart's content around 9pm and grab some dinner at, The Dalloway or drinks at The Pegu Club, in the area. The place dies down when the stores at night and there is nothing more romantic than strolling down a cobblestone street that's half-empty in the moonlight. Seriously though name it shopping wise: Forever21, Victoria Secret, JCrew, Bloomingdales, Lucky Brand, All Saints, Top Shop, Express, Sunglass Hut, Zara, Dean & Deluca, Madewell, H&M, Old Navy, Necessary Clothing, Small Designer Boutiques, Steve Madden, CB2, etc. I could go on all day. If you're a crazy shopper and love going first thing in the morning, whatever you do please stop by Ceci-Cela! They have some of the best croissants in the city.
Eden M. Nov 14, 2012
Soho is hands down my absolute FAVORITE neighborhood in New York. Whenever I visit, I make sure to take a trip to Soho because it has so much to offer. The shopping in Soho is really incredible-- it pretty much has every store you could think of and really cute boutiques too. There are also some amazing restaurants in Soho and I always enjoy trying new ones. I also love the vibe of Soho-- it doesn't feel like you are a busy New Yorker surrounded by a ton of people who are always in a rush. I think the atmosphere is more fun and lively than in other areas of new york. Definitely recommend taking a shopping trip here and I suggest going to the store Scoop!
Favorite NYC Neighborhood
Chelsea D. Oct 22, 2012
SoHo is the epitome of what I pictured New York to be before moving here. I recently started working in SoHo and, even though I'm in the area 5 days a week, I find it hard to stay away on the weekends. This is one of the best areas for shopping. There are chain stores, high-end stores and small boutiques that will keep you occupied for hours. There are also a ton of places to eat - anything from small coffee shops to well-known restaurants and even food trucks. If you're looking to browse an art gallery, there are plenty to choose from in the area. I love that the area is bustling with people during the day and, although I hate crowds, this is one of my favorite areas to go for a stroll on the weekend. The evenings in SoHo are a lot quieter and a lot less crowded; ideal for a date night. Long story short, SoHo offers something for everyone. When I'm ready for a change, I will definitely be looking to move here.
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