ICCo

All Ages / Anything goes / Breakfast / Brunch / Budget-friendly / Café / Casual / Couples / Crowded / Date Place / Dinner / Diverse / Family / Good for Groups / Locals / Low key / Lunch / Media Types / Pizza Place / Professional Types / Students / Teenagers / Tourists
ICCo ICCo in London’s Fitzrovia is a casual pizza joint with some of the cheapest grub in town. Fill up in London without crushing your budget thanks to Party Earth. London England 51.51941 -0.135931
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ICCo - Café | Pizza Place in London.
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Ratings:
Lucas
Adriana
Jonah
Emma

Party Earth Review London’s Italian-style pizzerias often adopt a fancy-shmancy attitude that can make grabbing a slice a less-than-casual affair, but not ICCo. The name actually stands for Italiano Coffee Company, a misnomer... ... read full review

  • Tube:

    Northern Line: Goodge Street

  • Phone:

    020 7580 9688

  • Links:

  • Hours:

    M–Th 7am–11pm, F 7am–midnight, Sa 8am–11:30pm, Su 8am–11pm

  • Recommended as:

    • Day Spot
    • Night Spot

Party Earth ICCo Review

The Scene

ICCo in London’s Fitzrovia is a casual pizza joint with some of the cheapest grub in town. Fill up in London without crushing your budget thanks to Party Earth.

London’s Italian-style pizzerias often adopt a fancy-shmancy attitude that can make grabbing a slice a less-than-casual affair, but not ICCo.

The name actually stands for Italiano Coffee Company, a misnomer of sorts even with the steady flow of Fitzrovia’s busy media types stopping in for a caffeine boost in the morning, for once past the red, white, and green façade, visitors will find a whole lot of people eating a whole lot of pie.

Décor-wise there’s little to look at beyond the stainless steel communal tables and scattered plastic chairs, although an open kitchen allows mesmerized diners – who run the gamut from hurried professionals to wandering tourists to young couples on a budgeted first date – to watch the array of options being made.

Traditional favorites include the Neptune with anchovies and olives and the Festa Carne meat feast of pepperoni, turkey ham, and chicken, while the more adventurous can take on unique twists like English-style sweet corn toppings, an all-American Hawaiian with pineapple, or a “brunch” pizza with a couple fried eggs plopped in the middle.

True to pizzeria form, chili flakes and garlic are available to share between tables, the TV stays tuned to soccer, and a coffee machine churns out a seemingly endless drip of Italian espressos from open to close.

Casual as can be and always busy, ICCo is where London’s tired masses can stumble in with £5 and leave completely stuffed.

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Tip from Emma:

For even more food on the cheap, drop in any day before noon and you’ll get a free croissant with the purchase of a large hot drink. And if you want to avoid a wait, ICCo lets you order pizzas online (currently via PayPal only), arrange a pick-up time, and skip the line upon arrival to grab your pie and go.

  • Crowd

    Low-maintenance media types, savvy locals, hurried tourists, college kids with the drunken munchies, packs of high school students, families, anyone looking to eat on the cheap. All ages.

  • Entertainment / Music

    TV favors soccer. Conversation is king.

  • Food / Miscellaneous

    Pizza pizza! And a couple of salads. And Ben & Jerry’s ice cream.

    All food is available for takeaway.

  • Prices

    Pizzas £4–£7, salads £2.50–£3, dessert £2.50. Coffee £1.50–£2.50.

  • What to Wear / Dress Code

    Anything goes.

  • Hot Nights / When to Go

    In the morning for the free croissant deal, or in the evening to coat the stomach before a long night of drinking.

  • Close By

    The Fitzroy Tavern (16 Charlotte Street) just around the corner is a no-nonsense, casual pub with reasonable prices and notable past regulars like Dylan Thomas, Augustus John, and George Orwell.

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