Freud

30s / Alternative Music / Ambient / Artsy / Blues / Café / Cocktail Bar / Cocktails / EDM / Early 20s / Hipster / International / Jam Packed / Lunch / Media Types / Mojitos / Pizza / Post Grads / Reggae / Sandwiches / Skinny Jeans / Small Plates / Students / T-shirts / Vintage / Young Professionals
Freud Cleverly concealed under the austere home accessories store by the same name, Freud is a gritty bar popular with a clientele of artsy media types and hip students looking to subdue their superegos with drink. London England 51.515416 -0.126643
3.4 6
Freud - Café | Cocktail Bar in London.
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Ratings:
Lucas
Adriana
Jonah
Emma

Party Earth Review Cleverly concealed under the austere home accessories store by the same name, Freud is a gritty bar popular with a clientele of artsy media types and hip students looking to subdue their superegos with drink. Accessible... ... read full review

  • Tube:

    Central, Northern Lines: Tottenham Court Road

  • Phone:

    020 7240 9933

  • Links:

  • Hours:

    M–W 1–11pm, Th 1pm–midnight, F–Sa 1pm–1am, Su 2–10:30pm

  • Recommended as:

    • Night Spot

Party Earth Freud Review

The Scene

Cleverly concealed under the austere home accessories store by the same name, Freud is a gritty bar popular with a clientele of artsy media types and hip students looking to subdue their superegos with drink.

Cleverly concealed under the austere home accessories store by the same name, Freud is a gritty bar popular with a clientele of artsy media types and hip students looking to subdue their superegos with drink.

Accessible only by a steep metal staircase, this underground venue is a café by day and a small, swinging cocktail bar by night.

The sparse décor of scattered tables, padded benches, and dim lighting enhances Freud’s indie street cred, as do the black-t-shirted bartenders and unpainted concrete walls bedecked with a rotating gallery of art for sale.

Aside from the bohemian basement atmosphere, Freud’s patrons – patients? – show up for the expansive cocktail list, which features some of the best mojitos in town, as well as Mardi Gras masterpieces like the Alabama Slammer, Planters Punch, and Kamikaze that keep boozy post-grads slurping and slurring for seconds.

Although local artists and hipsters might need to elbow their way to the bar on weekends when the place is packed to the rafters, one sip of Freud’s craft drinks will make them forget the effort as they’re transported into a dream it doesn’t take a Ph.D. to interpret.

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Tip from Jonah:

This place is tiny and chairs are few and far between, so it doesn’t pay to be shy. If you see an open spot, go ahead and grab it before someone else does – and there’s no need to have qualms about claiming any inch of space, including the stairs and the piano bench.

  • Crowd

    A mixed international crowd of media types, young professionals, indie hipsters, and students, early 20s to 30s.

  • Entertainment / Music

    Eclectic soundtrack including ambient, dance, alternative, blues, and reggae music. Rotating monthly rotating displays of art for sale.

  • Food / Miscellaneous

    Small dishes including soups, salads, and sandwiches.

  • Prices

    Appetizers £1, salads and sandwiches £4+. Beer £3.50–£6.50, wine £3.35+/glass or £16/bottle, cocktails £5.50–£7.25.

  • What to Wear / Dress Code

    Casual: vintage t-shirts, sundresses, skinny jeans.

  • Hot Nights / When to Go

    Wednesdays after work for a buzzing crowd and a bit of elbow room, or Thursdays through Saturdays for the busiest scene, though it may be a tight squeeze.

  • Close By

    Zebrano (18 Greek Street) offers a more upscale experience without the long lines or hefty prices.

Freud User Reviews

Average rating:
Amazing hidden cocktail bar- perfect for intimate chats and group sessions!
Kiren. K. Jun 7, 2013
This hidden gem is in the centre of London, yet hidden under a cafe near Tottenham Court Road. The prices are more than reasonable for London; the cocktails are definitely something you have to try! The atmosphere is always intimate yet lively. The tables are quite close so be prepared for people to sit with you, but it's all fun and games when alcohol is involved! I've been numerous times and never fail to be impressed with the amazing quality of drinks. Believe me, there's no worrying about being ripped off here- after three cocktails, you can feel your body starting to give up as you try to manage the stairs to leave!
Great Cocktail Bar
Madeline R. Aug 3, 2012
It is easy to miss Freud as you walk towards High Holburn from Covent Garden, but keep a look out for a steep metal staircase that descends into a den of laughter, strong cocktails and classy British professionals. The bar is centrally located and a great place to pregame before embarking on an adventure in Soho. This cocktail bar, named after the father of psychoanalysis, may have been intended as a sort of speakeasy but it surely has been discovered. It helps that the drinks are strong and relatively cheap (for London that is…). During the week Freud has a relaxed ambiance with plentiful seating, but on weekends it can get very crowded and there is often little standing room. With drinks like the Moscow Mule and Noah Constrictor (my personal favorite because it is wonderfully alcoholic and yet pleasantly fruity lemonade), your id will be making the decisions all night.
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