SoMa, San Francisco.
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A long-time industrial district, South of Market (SoMa) saw a massive shift during the Internet heyday, when it exploded with hip and young CEOs and dreadlocked computer geniuses selling hundred-pound bags of dog food for forty-five cents – with free shipping.

After the dot-com collapse, the dust settled on this expansive neighborhood, and former corporate warehouses transformed into modern lofts for moneyed professionals who cashed out early, as well as high-end clubs, local breweries, gritty art galleries, and headquarters for those few Internet stalwarts who survived Dotcomageddon.

Many of the city’s bigger stores flourish on the western edge of the neighborhood, where companies like Costco and Best Buy enjoy some of the last stretches of central but still “affordable” real estate, while modern art museum SF MOMA and neighboring Yerba Buena Gardens “culture up” the daytime options with art and open-air squares.

On the east end of SoMa, the San Francisco Giants draw masses of dedicated fans to the picturesque AT&T Ballpark, which, combined with the seemingly endless loft conversions, has brought in enough regular traffic to support everything from cozy boutiques and chic new restaurants to a Whole Foods market.

Though San Francisco is far from a club-centric town, dance happy revelers enjoy several nightclubs along Folsom Street and the neighboring blocks stretching south to the 101 freeway, where a slew of raucous dives and S&M joints catering to the city’s vibrant leather scene can also be found.

Visitors should keep in mind, however, that the further south they tread in SoMa, the seedier it can get – at least for now.

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Top Upcoming Events in SoMa

October 2014

Oct 31 Fri
Night of the Living Bass 2014

Concert / DJ Event / Holiday Event / Party / Costumes / Drum and Bass / Electro House / Halloween / Progressive House

9:00pm
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Oct 31 Fri
Mad Hatters Ball 2014

Concert / Costume Party / DJ Event / Holiday Event / EDM / Electronic / Halloween / Pop / Trap

10:00pm
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November 2014

Nov 1 Sat
Red Hots Burlesque: Rack and Roll BurlyQ

Burlesque Show / Dance Performance / Performing Arts / All Types / Burlesque / Comedy / Dancers / Date Place / Drag Show / Erotic / Erotic Show / Good for Groups / Live Music

7:00pm
Cat Club Dottie Lux, Kitty Von Quim, Magnoliah Black, Bunny Pistol, Bobby Barnaby
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Nov 1 Sat
Eye Heart Halloween 2014

DJ Event / Holiday Event / Party / Costumes / Dancing / Electro House / Electronic / Halloween / House / Progressive House

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Where to Go in SoMa

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