Lovers of Today

Cocktail Bar
Lovers of Today Although some might consider this tiny neighborhood bar to be the less flashy sister of fellow Niagara Group venue The Cabin Down Below, Lovers of Today is actually a lively little cocktail den serving up delectably inventive... New York United States 40.7259576 -73.9833425
3.6 8
Lovers of Today - Cocktail Bar in New York.
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Ratings:
Lucas
Adriana
Jonah
Emma

Party Earth Review Although some might consider this tiny neighborhood bar to be the less flashy sister of fellow Niagara Group venue The Cabin Down Below, Lovers of Today is actually a lively little cocktail den serving up delectably inventive... ... read full review

  • Subway:

    6: Astor Place-4th Avenue

  • Hours:

    Daily 9pm–4am

  • Recommended as:

    • Night Spot

Party Earth Lovers of Today Review

The Scene

Although some might consider this tiny neighborhood bar to be the less flashy sister of fellow Niagara Group venue The Cabin Down Below, Lovers of Today is actually a lively little cocktail den serving up delectably inventive...

Although some might consider this tiny neighborhood bar to be the less flashy sister of fellow Niagara Group venue The Cabin Down Below, Lovers of Today is actually a lively little cocktail den serving up delectably inventive concoctions and an assorted mix-tape of tunes to an edgy, creative clientele.

Housed in a converted basement and reminiscent of 1960s New York nightspots, this charming one-room bar contains only four tables and features a minimal décor of studded leather banquettes and iron wall sconces that cast an intimate glow over the crowd.

A mirror looming above the bar creates an illusion of space and reflects the gritty East Village locals, rockers, artists, designers, film people, and other eclectic types clamoring for the specialty cocktails whipped up by an expert mixologist.

Generally overcrowded on the weekends, Lovers of Today is at its best earlier in the week when a chatty crowd shows up to enjoy good music, a mellow atmosphere, and affordable drinks that go down as smoothly as the hours pass.

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Tip from Emma:

Reynolds, the bartender, makes a lot of fantastic cocktails, but you’ve really got to try his Astral Plane. Made with lemon, herbs de Provence, syrup, gin, and champagne, it’s truly out of this world.

  • Crowd

    Rockers, stylish downtown creatives, and folks from the television, music, and fashion industries, 20s to 30s.

  • Entertainment / Music

    Bartender plays his own iPod playlist, usually classic rock, new wave, and punk.

  • Food / Miscellaneous

    None.

  • Prices

    Beer $6+, wine 7+, cocktails $12+, shots $7+.

  • What to Wear / Dress Code

    Edgy rocker wear, leather jackets, beat-up t-shirts, Urban Outfitters.

  • Hot Nights / When to Go

    Tuesdays and Wednesdays for the friendliest crowd and the most relaxed mood, which makes it easier to appreciate the artisanal drinks. Fridays and Saturdays for an incredibly packed scene.

  • Close By

    Bua (122-126 Saint Mark’s Place) is a larger space with a similar crowd, a low-key vibe, and great cocktails.

Lovers of Today User Reviews

Average rating:
Lovers paradice
Gor G. Jun 10, 2013
It was around 10 pm on a Saturday night and we were on the wait list to get into Death & Co. Rather than wait around, we decided to consult the Yelp app for another good place for a cocktail. We decided on Lovers of Today, which was a short walk away. Lovers of Today seemed speakeasy like in that its entrance was on the side of the building away from the street and down a small set of stairs to the basement bar. There wasn't any signage announcing the place from the street or at the actual door. However, it was un-speakeasy like in that there were no passwords, secret handshakes, or reservations required to get in. In fact, upon entering the dimly lit downstairs bar, which possessed a very cool vibe that almost felt like a bar in the French Quarter, I was surprised that there was so only one other couple in the bar at the time. I guess the place was harder to find than I thought! I ordered the Macadamia Manhattan, a clever riff on the classic. The cocktail employed macadamia bitters to great effect, which added a subtle nuttiness that smoothed out the drink. It was a solid effort! For whatever reason, despite the place's vibe and good drinks, we just weren't feeling it this night, so we stopped at one and decided to move on. Lovers of Today will get another visit the next time I'm in town.
An East Village Treasure
Kara R. Apr 15, 2013
While out one night, hopping between typical bars, my friends started walking towards a secluded alleyway. An unmarked metal door opened up to a tiny low-lit room, only fitting a couple tables. My friends, who apparently frequent Lovers of Today, quickly ordered their favorite drink, the flavor-packed spicy cucumber cocktail. I followed suit, and was not at all disappointed. It was definitely the highlight of my evening, and a change of pace from the usual bar scene. So if you’re in the mood for a swanky evening filled with interesting cocktails and artsy company, Lovers of Today is worth the search.
A hidden gem
Wing Yu K. Feb 2, 2013
Located in the underground and behind a metal door, this speakeasy bar is surely a hidden gem in the East Village. It has the discretive quality of any speakeasy without giving off the "exclusive and arrogant" vibe. When my friends and I got to Lovers of Today on a Friday night, we found ourselves sitting with a vibrant and young crowd. While the place is quite small, the bar certainly has great ambience. The cocktail menu was reasonable and creative, priced at $12 each. We all had the Hong Kong Garden to start with, which is a gin-based cocktail. I personally found it too spicy but my guy friends loved it. the Another Girl, Another Planet mojito drink is much sweeter and hence to my liking (still a die-hard girly-drink fan, after all). I would definitely recommend this place for casual hang-outs but you probably wouldn't want to take your first date to here.
Drink Enough Cocktails And You'll Be Haters For Tomorrow
Jaclyn W. Dec 7, 2012
I just can't help myself when it comes to cocktails. Not sure what it is about those expensive little treats nor the feel of speakeasy-esque type venues, but I fall all over myself for them. My roommate and I made a list of cocktail bars for our birthday to take our immediate friends out to before having a huge party. This was one of the ones featured on our list. Great place (although we didn't end up choosing it for reasons unrelated to the venue). While not entirely a Speakeasy, it still inhibits the characteristics of one: great date spot, extremely tiny, expensive drinks that are tasty to impress your beau, half-hidden in the know place, amazing bartender (who is also kind and patient when deciding on what to order) and packed on the weekends. We came late on a Tuesday night since they open at 10pm. We kept joking around that we were on a date because everyone else in there were couples and by everyone else I mean like four people. Definitely come on an off night so you can get seating. In case you miss it, look for a huge metal door because there is no sign. Music is pretty loud, which is a great excuse to "close talk" your date. Obviously, The Rumble, was my go-to drink here. Spice and tequila- What more could you want from a drink?
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