Brother Jimmy's BBQ (Union Square)

Sports Bar / Barbeque Restaurant
Brother Jimmy's BBQ (Union Square) A simple BBQ joint by day, by night the southern farm-themed Brother Jimmy's turns into a raucous ex-frat boy hangout where hordes of former Gammas and Deltas chug Bud Light, yell along to classic rock, and relive their glory... New York United States 40.735318 -73.988473
3.16 11
Brother Jimmy's BBQ (Union Square) - Sports Bar | Barbeque Restaurant in New York.
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Ratings:
Lucas
Adriana
Jonah
Emma

Party Earth Review A simple BBQ joint by day, by night the southern farm-themed Brother Jimmy’s turns into a raucous ex-frat boy hangout where hordes of former Gammas and Deltas chug Bud Light, yell along to classic rock, and relive their... ... read full review

  • Subway:

    L, N, Q, R, 4, 5, 6: 14th Street-Union Square

  • Phone:

    212-673-6465

  • Links:

  • Hours:

    M–Th 11:30am–2am, F 11:30am–4am, Sa 11am–4am, Su 11am–2am

  • Recommended as:

    • Night Spot

Party Earth Brother Jimmy's BBQ (Union Square) Review

The Scene

A simple BBQ joint by day, by night the southern farm-themed Brother Jimmy's turns into a raucous ex-frat boy hangout where hordes of former Gammas and Deltas chug Bud Light, yell along to classic rock, and relive their glory...

A simple BBQ joint by day, by night the southern farm-themed Brother Jimmy’s turns into a raucous ex-frat boy hangout where hordes of former Gammas and Deltas chug Bud Light, yell along to classic rock, and relive their glory days.

Khaki-clad young professionals and recent college grads mill around the whiskey barrel wall in the front room or at the long license plate-covered bar to binge drink and check each other out, while groups of girlfriends gossip at rustic tables beneath a collection of farm equipment and Carolina maps.

When not in use by bands or comedians, an elevated platform with red farmhouse walls and gray banquettes offers a place to grab a bite or just take a load off, though patrons in the mood to chow down will also find plenty of dining space in the back room, appropriately decked out in corrugated tin.

Rows of flat-screen TVs make it apparent that sports are a major focus at Brother Jimmy’s – and indeed, college and NFL games really pack ’em in here. But even during the off season, this southern-fried bar is packed to the rafters with beer-guzzling frat and sorority types breaking into spontaneous dance parties, creating a rowdy, carefree vibe perfect for alums who like an extra shot of nostalgia with their margaritas.

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Tip from Lucas:

This is definitely one of the best places for Monday night football with the guys. With tons of flat-screen TVs, Bud and Bud Light on tap, all-you-can-eat wings for $19.95, and rib tip specials with beer included, there’s not a whole lot more you could ask for.

  • Crowd

    Post-college young professionals, jocks, preppies, and Michigan Wolverine fans, early 20s to 30.

  • Entertainment / Music

    Live cover band on Wednesday nights 9pm–midnight. Comedy show every other Monday 8–9:30pm. Otherwise, ambient country, rock sing-alongs, and Top 40.

  • Food / Miscellaneous

    Southern-inspired cuisine including rib tips, country fried steak, and Carolina pulled pork. Dinner served M–Th until midnight and F–Sa until 1am. Lunch M–F11:30am–4pm. Brunch Sa–Su 11am–4pm. Happy Hour M–F 3–8pm. Various food and beverage deals M, W, Sa, Su.

  • Prices

    Minimum food order $10/person. Sandwiches and burgers $9.75–$10.75, entrées $13.50–$23.50, lunch special $14.95, brunch special $13.95, all-you-can-eat ribs $27.95/Su. Beer $4.50–$7 or $18–$22/pitcher, cocktails $8–$14 or $28–$44/pitcher or jumbo Mason jar, swamp water (a legendary cocktail served in a 64oz fish bowl) $20.

  • What to Wear / Dress Code

    Preppy casual: button-downs, khakis, college hats, casual dresses, jeans and heels.

  • Hot Nights / When to Go

    Thursdays for the biggest crowds, Saturdays for college football, and Sundays for NFL.

  • Close By

    If Jimmy’s is completely packed, Side Bar (120 East 15th Street) just down the street is a more upscale sports bar.

Brother Jimmy's BBQ (Union Square) User Reviews

Average rating:
Feels Like I'm back in the SEC
Randall H. Jun 26, 2013
I'm originally from Louisiana. I graduated from LSU, but not before spending way too many nights in some of the rowdiest bars in the country. My friend and I stumbled upon Brother Jimmy's purely by accident one Thursday, but I'm sure it was destined to be. We walked into a sea of drunk and rambunctious young people. We navigated to the bar and ordered some shots and some beer. I found out that the bartender was from Omaha, where LSU had just played in the College Baseball World Series. Apparently everyone in Omaha loves the Tigers, so she gave us some free Fireball shots. As I took my shot, another bartender threw a stack of napkins into the air. This ratchet way to make it rain is a tradition at all LSU college bars, so I was happy to see it happening in NYC. It wasn't long until there were girls on the bar pouring shots into the mouths of eager patrons. Again, another reason to feel at home. The music was good up until about 2am, then they played too much "stereotypical" southern music such as country and some other weird shit no one actually likes. The lowdown: Good drinks at a decent price, good music for the most part, and a fun crowd. If you're looking for a college bar experience, this is not to be missed. Just be ready to get ratchet.
Not Bad for an Occasional Visit
craig w. May 13, 2013
Of all the Brother Jimmy's locations, this one is my favorite because of its televisions. It would be hard to miss any of the NFL or college games you want to see regardless of where you are in the bar, and the staff is accommodating when you would like to see a certain game (within reason). If you are in the mood to drink reasonably cheap, substandard beer and yell and watch sports, this is a good venue for that. If you like Carolina-style bbq, then you will get a good amount of it here. But if you don't like a frat-boy atmosphere, crowds of under-30 non-native New Yorkers guzzling fish bowls and PBRs, then steer clear of this or any other location. For what it stands for, it isn't a bad choice, but not the absolute best.
Not Too Shabby
Marjua E. Feb 19, 2013
What you see is what you get. Always a crowd at BBQ's, but you'll be sure to leave full for a fraction of the cost had you gone elsewhere in the neighborhood. The Union Square location is easily accessible and is also at the center of a hub of other dives and venues (should you choose not to remain in one locality). Ideal for sports fanatics and friends looking for a casual night on the town or fancying some comfort foods.
Sure, why not?
Risa C. Dec 8, 2012
While personally I've never gone here as a destination location, a lot of my friends choose this place as a meet up to watch sporting events - for which making a reservation or coming early is definitely recommended. They have a good amount of televisions and play a lot of the college games which makes it a favorite with college sport fanatic friends. I do have to say, the food there is actually pretty good and not crazy priced and they do have a decent beer selection. Plus the location in Union Square makes it easily accessible and close to other options if you're not set on staying in one place.
BBQ and Football Games
Steve C. Oct 7, 2012
Down and dirty BBQ joint in Union Square. There is always a crowd at this place, especially during college football Saturdays and NFL Sundays. The TV's offer great watching of multiple games at once. Weekend nights turn into young/mid 20 somethings out for a good time. Food is plentiful for the price and serves its purpose. Burgers, ribs, and brisket are the best items on the menu. If you are looking for a place to eat lots of meat and drink a few beers, this is your place.
Great Place
Chelsea D. Oct 1, 2012
I leave near here and everytime I walk by, it's always packed - especially for NFL games. I ended up here toward the end of the night on St. Patty's Day and it was filled with a ton of young people (post-college age). I've gone few times to watch a game and for some after-work happy hours. I've always had a good time here and their food is great.
Great NFL Sundays
Jimmy D. Aug 9, 2012
Great spot for BBQ during the day and better place for beers and fun at night. A terrific venue for NFL sundays. Grab a table and lock and load for a Sunday of football with beers and wings flowing for hours
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