Brother Jimmy's BBQ (Union Square) Sports Bar / Barbeque Restaurant

Gramercy / Union Square, New York –

A simple BBQ joint by day, by night the southern farm-themed Brother Jimmy’s turns into a raucous ex-frat boy hangout where hordes of former Gammas and Deltas chug Bud Light, yell along to classic rock, and relive their glory days.

Khaki-clad young professionals and recent college grads mill around the whiskey barrel wall in the front room or at the long license plate-covered bar to binge drink and check each other out, while groups of girlfriends gossip at rustic tables beneath a collection of farm equipment and Carolina maps.

When not in use by bands or comedians, an elevated platform with red farmhouse walls and gray banquettes offers a place to grab a bite or just take a load off, though patrons in the mood to chow down will also find plenty of dining space in the back room, appropriately decked out in corrugated tin.

Rows of flat-screen TVs make it apparent that sports are a major focus at Brother Jimmy’s – and indeed, college and NFL games really pack ’em in here. But even during the off season, this southern-fried bar is packed to the rafters with beer-guzzling frat and sorority types breaking into spontaneous dance parties, creating a rowdy, carefree vibe perfect for alums who like an extra shot of nostalgia with their margaritas.