Party Earth Review Featured in films like Pretty Woman and known for its uber-exclusive designer labels and haute couture fashions, the world-renowned Rodeo Drive is LA’s most famous high-end shopping district. A short three-block stretch... ... read full review
Rodeo Drive between Wilshire Boulevard and Santa Monica Boulevard, Beverly Hills, CA 90210
Street 24/7; Stores generally M–Sa 10am–6pm, Su noon–5pm
Beverly Hills, Los Angeles –
Featured in films like Pretty Woman and known for its uber-exclusive designer labels and haute couture fashions, the world-renowned Rodeo Drive is LA’s most famous high-end shopping district.
A short three-block stretch of exclusive boutiques, Rodeo has become a mecca for wealthy female shoppers and celebrities, as well as the entourage of gawkers and photographers that follow in their wake.
Sun-splashed sidewalks lined with palm trees double as fashion runways for starlets and trophy wives dressed to the nines as they dip in and out of the glossy storefronts carrying armfuls of packages displaying names like Prada, Dior, Harry Winston, Chanel, and Versace.
The inevitable flocks of tourists have difficulty deciding whether to ogle the surgically-enhanced perfection of the affluent shoppers or the mechanically engineered beauty of the Lamborghinis, Ferraris, and Bentleys purring by on the streets next to them.
Just off Rodeo, culinary delights like Spago and Mr. Chow will attract gourmands, while architecture buffs will want to walk down the quaint cobblestone alley of Via Rodeo.
Although a slightly snooty attitude prevails, Rodeo Drive offers visitors an experience that leaves them feeling like Alice transported to a commercial wonderland, where the pages of fashion magazines and celebrity rags have come to life to provide some of the best people-watching in town.
Every September, Rodeo Drive participates in ‘Fashion’s Night Out,’ a global event in which many of the world’s most prominent shopping districts simultaneously celebrate the fashion industry. There are amazing in-store events, cocktail parties, extended store hours, and even a 200-foot Ferris wheel on the street.
Wealthy shoppers, celebrities, entertainment industry professionals, and tourists of all ages.
Spago (176 North Canon Drive) is famous chef Wolfgang Puck’s signature California cuisine restaurant. Mr. Chow (344 North Camden Drive) offers some of the best Chinese food in Beverly Hills. La Scala (434 North Canon Drive) is a classy, old-style Italian lunch spot. Barney Greengrass (9570 Wilshire Boulevard) is a popular eatery for a swanky Beverly Hills lunch.
Boutiques tend to be pricey. Restaurants range from modest to expensive.
Anything goes for walking around, but classier attire may be required to enter certain retail establishments. Most shoppers wear dresses and heels.
Any day of the week during business hours.
Barney’s New York (9570 Wilshire Boulevard), Saks Fifth Avenue (9600 & 9634 Wilshire Boulevard), and Neiman Marcus (9700 Wilshire Boulevard) offer familiar department store shopping.