Party Earth Review With a clear quest to catch big international DJs, land plenty of A-listers, and hook a boatload of ravishing revelers, Lure is a see-and-be-seen megaclub that drops major Vegas-style glitz into the heart of Hollywood... ... read full review
1439 Ivar Avenue
Hollywood, CA 90028
Red Line: Hollywood/Vine
Gastro Lounge: Th, Sa 7–11pm
Club: Th, Sa 10:30pm–2am
Special daytime events occasionally held on weekends
Hollywood, Los Angeles –
With a clear quest to catch big international DJs, land plenty of A-listers, and hook a boatload of ravishing revelers, Lure is a see-and-be-seen megaclub that drops major Vegas-style glitz into the heart of Hollywood.
The line outside this hotspot starts early, and once partygoers get in – via VIP status, greasing palms, or just plain luck – they find themselves on a large patio bordered by luxurious booths, two bars, and a small dance floor where cool kids smoke as they boogie to hot renditions of whatever the marquee DJ has in mind.
While the patio alone is bigger than many dance houses, the expansive hotspot unravels further inside, where the cavernous main room features a giant stage, LED walls and motion-sensitive LED screens, and a mass of more banquette-style booths emptying down into an ivy-covered terrarium with gothic fixtures and large black-framed mirrors.
Marquee DJs get the lingerie-clad house dancers shaking their hips, each surrounded by boys and girls gathered in telltale semi-circles and puckering up for Facebook photo-ops amid cocktail waitresses in barely-there pleather.
An adjoining restaurant called the Gastro Lounge offers even more bait to attract folks to Lure, where they can show up early to feast on nouveau American fare, knowing full well they can work off the filet mignon and cheese plates with the help of the 50,000-watt sound system.
A-listers, socialite partiers, diehard DJ followers, bottle service rock stars, moneyed out-of-towners, early 20s to mid 30s.
Music on Thursdays varies based on the night’s DJ, Saturdays “On the Patio” centers around Top 40 and house.
Giant LED wall and VIP areas featuring motion-sensitive LED screens.
Menu of nouveau American cuisine in the Gastro Lounge includes avocado carpaccio, filet mignon, lobster rolls, and rack of lamb.
Reservations strongly suggested for Gastro Lounge. Dinner reservations normally guarantee entry to the club, but when A-list DJs are spinning, the policy has been known to change.
Two smoking patios.
Tickets $40+ (Th only). Appetizers $7–$16, main courses $13–$37, desserts $9–$13. Beer $8, wine $12–$24, cocktails $8–$15, bottle service $1500–$5k+. Valet $8.
Dressy: suits, trendy button-downs, understated men’s club wear, skin-tight tees, designer everything, sky-high heels.
Thursday nights for the hottest DJ sets but also the most killer line for entry, or Saturdays for a packed house of pretty people.
AV Nightclub (1601 North Cahuenga Boulevard) is a chic Hollywood hangout that attracts a similar crowd of scenesters but is far more intimate.