Hyde Lounge (West Hollywood) Bar / Club / Lounge

West Hollywood, Los Angeles –

The Hyde brand has always been a mark of exclusivity, and the newly redesigned Hyde Lounge doesn’t buck that trend.

A small club with a big following, the venue is usually besieged by paparazzi who huddle outside waiting to photograph celebrities as they come and go, and the strength of the velvet rope might as well be kryptonite for anyone not pretty enough, wealthy enough, or in-the-know enough to get in.

Those who do make the grade will find themselves in a sea of young Hollywood tastemakers, ready to hit the wood dance floor with top-shelf alcohol in hand as celebrity DJs spin loud Top 40.

Backlit swaths of fabric turn the walls into glowing pillows, which contrast with dark metal lanterns and exposed beams, and cast their light on the bustling waitresses in sexy tuxedo outfits.

Actors, dapper fashion executives, and assorted financial fat cats relax in dark booths and on embossed crocodile leather banquettes, duly attended to by mixologists ready to prepare drinks right at the table, while table-less patrons schlep to the mirrored marble bar in the back.

Those who need a smoke can head upstairs and through the narrow hallway covered in geometric art, which leads to a tiny outdoor area full of scenesters and A-listers making small talk in the smoky haze.

The very definition of exclusive, Hyde Lounge is the place for LA’s elite to let their perfectly coiffed hair down.