Liberty London

Mall / Shopping Area
Liberty London Liberty London in Soho, London is an iconic shopping emporium that’s been in business since the 1800s. Get luxurious in London with Party Earth. London England 51.513951 -0.140309
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Liberty London - Mall | Shopping Area in London.
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Lucas
Adriana
Jonah
Emma

Party Earth Review An iconic shopping destination that has been part of the haughty London scene for over a century, Liberty London, despite its name, is a refuge for slaves of fashion. Founded in 1875 by Arthur Liberty, the multi-story... ... read full review

  • Tube:

    Bakerloo, Central, Victoria Lines: Oxford Circus

  • Phone:

    020 7734 1234

  • Links:

  • Hours:

    M–Sa 10am–8pm, Su noon–6pm

  • Recommended as:

    • Day Spot

Party Earth Liberty London Review

The Scene

Liberty London in Soho, London is an iconic shopping emporium that’s been in business since the 1800s. Get luxurious in London with Party Earth.

An iconic shopping destination that has been part of the haughty London scene for over a century, Liberty London, despite its name, is a refuge for slaves of fashion.

Founded in 1875 by Arthur Liberty, the multi-story mecca to furnishings and fabrics is housed in an imitation Tudor building, largely constructed from a pair of ships that long ago roamed the high seas.

Lit by a glass-paned ceiling lined with rough timber, the five-level interior looks as if it could double for the set of some Shakespearean play, and the wooden floors still creek as stiletto-clad scenesters navigate the maze of goods.

Each section is neatly laid out, from the sweet-smelling Fragrance Room where elegant locals dab themselves with Frederic Malle to the glittering Jewelry Room where diamond pendants run £1,000+. Armani hangs from the racks in Designer Classics, while Oriental rugs hang from the Rug Emporium’s ceilings. Mountains of textiles in the sewing shop could inspire an athlete to become a seamstress, and the Gift Shop is sure to satiate anyone’s need for Wedgwood pottery and Marc Jacobs.

There’s a cargo-load of store brands to choose from, too, of course, including specialty fabrics, soaps, and an Egyptian Magic Cream said to be derived from hieroglyphic instructions in an ancient pyramid.

Whether patrons are day-tripping tourists or rich and ritzy regulars, they’ll find in Liberty London a shopping extravaganza that promises an experience as eclectic as the items for sale.

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Tip from Adriana:

Snatch up the free Liberty Rewards card on your first purchase. You will earn points for purchases at any Liberty location – including online – and get a voucher twice a year. Those are two more excuses to spend a day at Liberty!

  • Crowd

    Moneyed Soho and Mayfair denizens, fashion mavens, socialites, wide-eyed tourists, well-to-do families. All ages.

  • Entertainment / Music

    Ambient music scientifically engineered to subtly induce a shopping spree (not really).

  • Food / Miscellaneous

    The second-floor Café Liberty provides a welcome shopping break at any time of day, and serves a full English breakfast, brunch, lunch, and afternoon tea.

    Five levels of shopping, including men’s international designer collections, a scarf hall, beauty treatments and spas, contemporary luxury, and even a dedicated Christmas shop (August–September) on the top floor.

  • Prices

    Depending on what patrons choose to buy, they can spend a few pounds on a bar of branded soap, £1,500 on a designer dress, or several thousand on an important jewel-encrusted pair of earrings.

    Café Liberty: Breakfast/brunch £4–£16, lunch items £7–£17.50. Beer £4, wine £5/glass or £15–£20/bottle.

  • What to Wear / Dress Code

    Upscale: Although there’s no dress code and the random ratty backpacker shows up to ogle the architecture, designer fashions are the norm for both sexes.

  • Hot Nights / When to Go

    Weekdays in the morning to avoid the crowds, or weekends for a full-bodied experience along with a sizeable portion of London’s elite shopping set.

  • Close By

    There’s a lifetime of shopping along Regent Street and neighboring Oxford Street, with much to offer people of all budgets and desires.

Liberty London User Reviews

Average rating:
Fashion fiends will love it
Emily F. May 4, 2013
Liberty London is both a luxurious and eclectic department store at the junction of Carnaby and Regent street shopping centers. With its Tudor-style exterior and maze-like interior, it's well worth the stop if you're a fan of colorful fashions and lesser known designers. Liberty stocks goods on the pricier side, so unless you have a lot to spend, you probably won't leave with an entire outfit. However, it has a fun dessert section right off the Carnaby street entrance and plenty of fun, small, and unique gifts. Liberty is worth the stop if you're already shopping on Regent / Carnaby street, and exploring its historic building feels like a touristic stop all on its own.
so much better than harrods
Alessia F. Dec 7, 2012
I love this place. I’d never heard of it until I was dragged by a Londoner away from the apple store, and now I’m a convert. It feels like you’re in some sort of Shakespeare palace. It’s all wooden and Tudor and posh, and even if the brands aren’t affordable by student standards it’s worth a visit just for the ambience. It’s like a maze, too, so I discover something every time I go back. The Christmas shop on the fourth floor makes me want to tear down the walls of my flat to decorate an oversized Christmas tree. Whatever you do when you go, look up! you'll know what I mean when you get there.
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