Party Earth Review An iconic shopping destination that has been part of the haughty London scene for over a century, Liberty London, despite its name, is a refuge for slaves of fashion. Founded in 1875 by Arthur Liberty, the multi-story... ... read full review
London W1B 5AH
Bakerloo, Central, Victoria Lines: Oxford Circus
020 7734 1234
M–Sa 10am–8pm, Su noon–6pm
Covent Garden / Soho, London –
An iconic shopping destination that has been part of the haughty London scene for over a century, Liberty London, despite its name, is a refuge for slaves of fashion.
Founded in 1875 by Arthur Liberty, the multi-story mecca to furnishings and fabrics is housed in an imitation Tudor building, largely constructed from a pair of ships that long ago roamed the high seas.
Lit by a glass-paned ceiling lined with rough timber, the five-level interior looks as if it could double for the set of some Shakespearean play, and the wooden floors still creek as stiletto-clad scenesters navigate the maze of goods.
Each section is neatly laid out, from the sweet-smelling Fragrance Room where elegant locals dab themselves with Frederic Malle to the glittering Jewelry Room where diamond pendants run £1,000+. Armani hangs from the racks in Designer Classics, while Oriental rugs hang from the Rug Emporium’s ceilings. Mountains of textiles in the sewing shop could inspire an athlete to become a seamstress, and the Gift Shop is sure to satiate anyone’s need for Wedgwood pottery and Marc Jacobs.
There’s a cargo-load of store brands to choose from, too, of course, including specialty fabrics, soaps, and an Egyptian Magic Cream said to be derived from hieroglyphic instructions in an ancient pyramid.
Whether patrons are day-tripping tourists or rich and ritzy regulars, they’ll find in Liberty London a shopping extravaganza that promises an experience as eclectic as the items for sale.
Moneyed Soho and Mayfair denizens, fashion mavens, socialites, wide-eyed tourists, well-to-do families. All ages.
Ambient music scientifically engineered to subtly induce a shopping spree (not really).
The second-floor Café Liberty provides a welcome shopping break at any time of day, and serves a full English breakfast, brunch, lunch, and afternoon tea.
Five levels of shopping, including men’s international designer collections, a scarf hall, beauty treatments and spas, contemporary luxury, and even a dedicated Christmas shop (August–September) on the top floor.
Depending on what patrons choose to buy, they can spend a few pounds on a bar of branded soap, £1,500 on a designer dress, or several thousand on an important jewel-encrusted pair of earrings.
Café Liberty: Breakfast/brunch £4–£16, lunch items £7–£17.50. Beer £4, wine £5/glass or £15–£20/bottle.
Upscale: Although there’s no dress code and the random ratty backpacker shows up to ogle the architecture, designer fashions are the norm for both sexes.
Weekdays in the morning to avoid the crowds, or weekends for a full-bodied experience along with a sizeable portion of London’s elite shopping set.
There’s a lifetime of shopping along Regent Street and neighboring Oxford Street, with much to offer people of all budgets and desires.