Party Earth Review The Heineken Experience is a museum that offers an educational and entertaining way to learn about the Heineken beer-making process and to see where some of the first Heinekens were brewed. A 75-minute self-guided tour... ... read full review
Daily 11am–7pm; Last ticket sales at 5:30pm
De Pijp, Amsterdam –
The Heineken Experience is a museum that offers an educational and entertaining way to learn about the Heineken beer-making process and to see where some of the first Heinekens were brewed.
A 75-minute self-guided tour ventures through the history of Heineken and the brewing process in general, and provides some amusing interactive exhibits as well.
Patrons can take a seat in the futuristic recliners to watch classic Heineken commercials or step into the virtual reality machine that offers a glimpse of what it’s like to be a Heineken bottle as it passes through the production line.
High-tech and fun for all, there’s nothing this experience doesn’t have, from virtual bartenders to real ones, from tasting bars to hands-on brewing, and from Heineken horses to copper containers and the scent of barley lingering in the air.
At the end of the tour, visitors can grab a glass and mingle in the Heineken bar rooms, or peruse the offerings in the gift shop.
Tourists, expats, locals, and beer enthusiasts of all ages.
Interactive multimedia exhibits and games, including a “create your own” Heineken bottle label.
E-tickets, which can be purchased online, allow holders to skip the line.
Admission €16/adults (two drinks included), €15 for tickets purchased online, €12/children.
Anytime during the day. Early weekdays are the least crowded.
Located in the middle of the Weteringcircuit roundabout is the Carousel Pancake House, a circular restaurant that specializes in authentic Dutch pancakes and offers a carousel ride inside.